Iperauto is one of the major Ford car dealers in Italy.
The goal was to rebrand the visual identity of the company, starting with their logo and website.
First, we dealt with the restyle of the logo, which formerly was designed by Iperauto itself and presented many formal errors. The new logo has been designed to be much more recognizable and incisive, especially within reduced dimensions.
The aim for the new website was to display, in the best possible way, new and used cars and to collect several new lead generation. So, we built an intuitive and thorough interface that increased the online car selling for the client.
The further challenge was to connect the yet existing Iperauto’s ERP with our platform and then connect it with an external service for the publishing of their vehicles among several vehicle marketplace web portals. This enabled Iperauto’s employees to manage all their new and used vehicles ads through the use of just one software. We also integrated our platform with their ERP, a live chat system and a self-evaluation system for used cars.
Project realized as project manager with Webtek S.p.A., I do not own the copyrights of the project